Cookie Policy

Below you will find detailed information about what Cookies are, what types of Cookies this website uses, how you can disable them in your browser, and how to specifically block the installation of third-party Cookies.

1. What are Cookies? Cookies are files that websites or applications install on the user's browser or device (smartphone, tablet, or connected television) during their visit to the site's pages or app, and they serve to store information about that visit. Like most websites on the internet, this site uses Cookies to: ensure that web pages function properly; store preferences, such as the language you have selected or the font size; understand the user's browsing experience; and collect anonymous statistical information, such as which pages the user has visited or how long they stayed on the website. The use of Cookies allows for an optimized browsing experience by adapting the information and services offered to the user's interests, thereby providing a better experience every time you visit the site. This website uses Cookies to operate, adapt, and facilitate the user's navigation as much as possible.

2. Types, Purpose, and Functionality Cookies, depending on their duration, can be divided into session or persistent cookies. Session cookies expire when the user closes the browser. Persistent cookies expire when their intended purpose is fulfilled (for example, to keep the user logged in) or when they are manually deleted. Additionally, depending on their purpose, Cookies can be classified as follows: • Strictly necessary (technical): These are essential for the proper functioning of the site. They are usually generated when the user accesses the website or logs in and are used to identify the user for the following purposes: keeping the user logged in so that if they leave the site, browser, or device and later return, they remain identified—thus facilitating navigation without needing to log in again—and verifying if the user is authorized to access certain services or areas of the website. • Performance: These Cookies are used to improve the browsing experience and optimize the website’s functioning, for example, by storing service configurations or preserving the purchase made in a shopping cart. • Advertising: These Cookies collect information about the advertisements shown to the users of the website. They can be of two types: - Anonymous: They only collect information about the advertising spaces displayed on the website, regardless of the user accessing it, i.e., without explicitly identifying the user. - Personalized: They collect personal information about the website user from a third party, for the customization of such advertising spaces. • Geolocation: These Cookies are used to determine in which country or region the user is located when accessing a service on the website, in order to offer content or services appropriate to their location. • Analytics: These Cookies collect information about the user's browsing experience on the website, usually anonymously, although sometimes they also allow for the unique and unequivocal identification of the user to generate reports on users' interests in the services offered by the website.

3. Cookies used on this website Below is a table with the Cookies used on this website, incorporating a 'level of intrusiveness' criterion supported by a scale from 1 to 3, where: • Level 1: corresponds to Cookies strictly necessary for the provision of the service requested by the user. • Level 2: corresponds to performance (anonymous) Cookies necessary for maintaining content and navigation, for which it is only necessary to inform the user of their existence. • Level 3: corresponds to Cookies managed by third parties that allow tracking of the user across websites not owned by MALCO DIGITAL GROUP SRL. These are typically advertising or analytics Cookies where the user is uniquely and clearly identified. Table of cookies used: Cookie Duration Type Purpose Intrusiveness _evCo Session Analytics Used to remember if the contact invitation was automatically maximized. Level 3 _evCoLT 15 days Analytics If a query was made, used to remember the user, the chat session, and the operator who handled the query. Level 3 _evCoE Session Analytics Used to remember the user's navigation information (pages, mouse movements, clicks). Level 3 _evAd, _evCoupon, _evSubscription, _evPromt Session Analytics Used to remember if the user has viewed an advertisement, a coupon, a subscription, or a prompt respectively. These Cookies are only stored if any of these events are viewed. Level 3 PHPSESSID Persistent Technical Maintains the user's session. Level 1 _gid 24 hours Analytics Used to distinguish users. Level 3 _ga 2 years Analytics Used to distinguish users. Level 3 _icl_current_language 1 day Technical Stores the language in which the website is being viewed. Level 1 _gcl_au 90 days Advertising Used by Google Ads to store and track conversions and measure ad effectiveness. Level 3 _gads 13 months Advertising Used by Google Ads to show personalized ads based on the user's browsing behavior on this and other websites. Level 3 Third-party tools for advertising and analytics. Facebook Pixel is an analytics tool that helps us measure the effectiveness of our advertising by generating reports on the actions USERS take when visiting THE WEBSITE. The information collected is shared with Facebook. For more information on how Facebook uses this information, please consult: https://www.facebook.com/policies/cookies/. Google Ads and Google Analytics. This website uses Google Ads and Google Analytics, services of Google LLC, to measure the effectiveness of our advertising and to show personalized ads to users who have previously visited our site (remarketing). These tools use cookies to collect information about user activity and associate it with data from users signed in to Google, in order to improve ad targeting, conversion measurement, and campaign optimization. The information collected is shared with Google. For more information, please consult Google's privacy policy at: https://policies.google.com/privacy

4. Consent Management. This website uses a cookie consent management system that allows the user to accept or reject the use of advertising and analytics cookies independently from strictly necessary cookies. The user can change their preferences at any time by clicking the cookie settings link available in the footer of the website. When the user rejects advertising cookies, the corresponding configuration is automatically applied to block the use of data for advertising purposes on Google Ads and other third-party platforms (Consent Mode).